Phoenix Media Air Cleaners by Bob Brown Service Experts Heating & Air Yes. Basic air cleaners do filter some of the dust, dander and pollen in your home, emphasis on “some.” But... media air cleaners are more effective when it comes to air filters, at a 95% efficiency level. Think of it this way: the sewer grate down at the corner is only good at keeping the bigger branches from being sucked down by the rain water. The same is true of smaller particles…you know, the ones that would be good to prevent from flowing through your HVAC system to the entire house: allergens, chemicals, some odors, etc. Basic 1” air filters might as well be the size of a sewer grate in terms of their stopping power. Media air cleaners, on the other hand, will get the job done. The active surface of the media air cleaner filter is much larger than the regular, coming in at 10 inches. Basic air filters need to be replaced each month, while media air cleaners typically last up to half a year. Choosing the right air filter for indoor air quality keeps pollutants in check and promotes a healthy environment that helps develop better health down the road. Remember: Bob Brown Service Experts Heating & Air offers quality equipment choices, knowledge and expert service—for all makes and models, 24 hours a day. Our professionals will replace your sewer grate, er, your basic air filter, with a media air cleaner, so you can have the finest indoor air quality possible. Call Bob Brown Service Experts in Phoenix today at 623-243-4517 and start taking steps toward improved indoor air quality.